When you go to a high-profile concert, you’re in for quite a show. The band is flawless; the lead singer commands the stage with swagger and charisma; the backup dancers are in perfect step; and the sound and lights coordinate seamlessly with the performers to create an overwhelming experience.
It seems exhilarating and effortless, but the truth is that each two-hour live show that you enjoy is the culmination of months of intense rehearsal (not to mention years of prior training). Every musical note, dance step, lighting cue and introduction has been carefully planned, down to the tiniest detail. You have a great experience because the show’s producers intended you to.
Nothing really great ever happens by accident — it’s always the result of planning, strategy, hard work and a big-picture vision. We call this “doing things intentionally,” and it can make a huge difference in the effectiveness of your life’s endeavors. It certainly makes a huge difference with your money.