New Cars are for Suckers

Ouch… that headline stings a little bit. I certainly don’t mean to offend anyone. But I’m afraid that if you’ve bought a brand-new car recently, you are, in fact, a sucker.

Please don’t take it personally — in a way, it’s almost not even your fault. After all, Americans have a well-documented love affair with automobiles. Dealers and car commercials make the latest model of any vehicle sound incredibly appealing. And in many social circles buying your first new car (and signing up for the accompanying debt) have become a rite of passage.

When we look past the slick marketing, the slippery payment terms and our collective cultural obsession, though, we’re left only with math. And math tells us that buying a new car is a sucker’s bet, indeed.

What makes new cars such a bum deal? Depreciation.

Think about it this way: When you buy a new car, do you realistically expect that you’ll drive it until it’s totally dead — 15 years, 150,000 miles or more? Probably not. At some point, you’re probably going to sell that car. And when you do, you’re going to lose a lot of money.

All cars depreciate in value as we drive them, and we have to account for this as we make financial plans. But the thing that stings so much about new cars is that they depreciate very, very quickly when we first buy them. A car’s value will never be higher than when it sits on the showroom floor. So when we buy a new car, we’re sinking the most money possible into that car. But as soon as you drive it off the lot, the car’s value plummets. Like a rock.

The truth is that the average new car loses 10% of it’s value as soon as you purchase it. So if you buy a $20,000 new car, and then it’s wrecked a week later, you’re only going to get $18,000 from the insurance company… because that’s all the car is worth.

The depreciation continues as you drive it. After four years, the typical new car has lost an astounding 50% of it’s initial value. To put that into concrete terms, a new car that you buy for $30,000 will be worth only $15,000 in four years. You’ve watched $15,000 in value simply disappear. That’s equivalent to $75 each week in lost value. Can you imagine pulling $75 out of your wallet every Monday morning and tossing it your window as you drive to work?

If you borrow money to buy that new car, the problem is even worse. The value of the car falls quickly, often much more quickly than the balance on your loan. It’s very common for new car buyers to end up underwater on their loans, owing more money to the bank than the car is worth. If you have a bad wreck or other financial emergency in life, this debt liability can leave you very dangerously exposed.

So, let’s review. When you buy a new car, you lose 10% of the value of your purchase immediately, and 50% after four years. But past that four-year mark, the depreciation of the car slows down to a much more reasonable rate. Which means that you can buy a four-year-old used car, drive it for a few years, and then turn around and sell it for a price that’s reasonably close to what you spent on it.

In other words, the first four years are the most expensive years in the life of a vehicle. If you buy a new car, you’re paying a huge premium for that “new car smell,” or for the bragging rights, prestige and excitement that you associate with owning a new vehicle.

Sadly, that four-year mark is exactly the time when many people start itching to upgrade… so they start the process all over again. The new car habit turns into a vicious cycle — you’re always paying top dollar for the “premium” years of car ownership. At the end of your driving career, you will have paid tens of thousands of dollars in extra money just for the enjoyment you get in having a new car.

Sounds like a sucker’s deal to me.

Photo by NRMA Motoring and Services. Used under Creative Commons License.



  1. I learnt this lesson when i was looking for a way to reduce my monthly expenses. About 2 years ago, I sold away my car and bought a 2nd hand car.
    Like what your post mentioned, when someone drives his new car out of the car dealer, it drops by 10% in value. So. if you need a car, why don’t you find a 2nd hand car that is well maintained, low in mileage and free from accident. You can pay for it way below value.


  1. […] you read our last post in this series about how buying new cars is for suckers, you may think that you can outsmart the system by leasing a new car. After all, a lease allows you […]

  2. […] we should. We’ve already discussed how borrowing money for cars is a dangerous mistake, how buying brand-new cars is a bum deal, and how leasing is the most expensive and least wise way to drive. So what’s […]

  3. […] Small purchases, like fast food or gourmet coffee, can add up to large amounts of money. Buying new cars with debt, or leasing cars, costs thousands of dollars of unnecessary expense. And millions of […]

  4. […] hope that you already know that new cars are for suckers, that leasing is a fool’s game and that borrowing money to buy a car is an expensive and […]

  5. […] think brand new cars are for suckers!  Brand new cars are expensive, and they lose a lot of value very rapidly.  There are plenty of […]

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